|
Taking the Elevator Pitch to new heights
Starting your project by developing an Elevator Pitch gives your team a shared vision for your product. You sum up what sets it apart in the marketplace and distill that into a story you can tell in the time it takes to get to your floor.
With that in mind, we created a template and simple exercise you can run to create your own Elevator Pitch. Here’s the format we use:
For [target customers]
who are dissatisfied with [the current market alternative]
our product is a [new product category]
that provides [the product’s key problem-solving capability].
Unlike [the product alternative],
our product [describe what the product does, its key features].
Our purpose as a company is to help others have a positive lasting impact. And that got us thinking. Could we improve our template by adding a new element that nails down the impact the product will have? Maybe something like:
Our impact will be realised when [target metric, outcome or result to be achieved].
Check out our Elevator Pitch guide, and let us know whether you reckon this would be a useful addition.
|
