Co-design: benefits and methods
How do you ensure that the digital service you’re developing delivers just what your users need? In some ways it’s simple. Find out what your users need. Build it. Test that it hits the mark. Repeat.
Co-design is a way of actively involving representative users and relevant stakeholders in the process.
Doing this brings dual benefits:
1. You get a better idea of what your users need. You:
- generate a wider pool of ideas
- validate solutions sooner, leading to faster and cheaper development.
2. You build engagement with users and the stakeholders who support the service. This creates:
- greater uptake, referrals and user loyalty
- help desk and support staff who are experts in the service
- management buy-in, with the resourcing this brings.
Here’s a guide to the benefits of co-design and how to put it into action.
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